Lyro Blog Release

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Press Release to Blog Publishers

Lyro.com Launches Business Card 2.0
New digital business card directory helps users brand themselves

Release date: March 29, 2007
Minneapolis, MN - We're introducing Lyro - the business card 2.0. You
are part of a select group of blog owner/publishers that we are inviting
to take an early "sneak peek" at lyro. We see your blog as a major
delivery vehicle for news and information and hope you'll have a
willingness to cover our launch (good or bad).

Today, most of us use email and the internet to connect with others and
maintain effective business relationships. While a large amount of
searchable data on people already exists on the internet, this
information is not always well organized, easily locatable, user
friendly, or under individual control in terms of what's displayed and
how. It remains difficult to get your hands on the necessary business
contact information you need to grow your business, or to help you get
more leads and close more deals.=20

Lyro makes it faster and easier for potential customers, business
partners, colleagues and acquaintances to search, find, and safely &
securely contact each other. Unlike other existing contact management
and networking sites, Lyro allows basic business contact information -
name, company, job title, address, phone number, and business URL (but
not email addresses) - to be freely searched and exchanged over the Web.
It also empowers people to control how that data is displayed. LyroMail
(our anonymous messaging system) allows users direct contact with each
other without disclosing email addresses. "We believe it is the right of
individuals to have a say in protecting their privacy while also being
able to enjoy the fruits of freely promoting themselves and their
business," said Audie Dunham, leader of the lyro team.

Lyro is quickly gaining momentum in business circles. "With Lyro, I can
get basic information about me out on the Web faster and easier than
ever before. People can find me and make direct contact with me without
the hassle of going through layers of their network or relying on
information from second and third hand sources. Yet, my email address
can remain as secure as I choose to make it." said lyro user Chris Toal,
Senior Vice President of Marketing at Amplifon USA / Miracle-Ear=AE.

"We aspire to become the world's largest repository of digital business
cards - where everybody who's anybody can be found if they so choose,"
said Dunham. Lyro is intended to help business people to more
effectively brand themselves on the web.

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About lyro=20

Lyro provides the world's first open, fully searchable online business
card. Lyro's mission is to collect, organize, and facilitate the use of
a digital business profile for everyone who has need for a business
card, and make this information freely searchable and accessible across
the Internet.

click to demo =20

Thanks so much for helping us launch this important new web-based
business tool. Go to http://www.lyro.com for info.

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Workface LLC
1500 Jackson ST NE
Suite 294
Minneapolis, MN 55413
USA =20


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